Renaming Civil Society

A Lifeline Guide for Narrative Change

This guide, created by Lifeline, is meant to support activists, civil society organizations, and social movements who want to explore tactics and strategies to respond to smear campaigns or negative stereotypes by creating new, positive narratives to counter them. It provides a framework for thinking about narrative change, with examples and resources. This resource is designed as a stepping stone for crafting campaigns. The guide is available on Lifeline’s website and can be downloaded here.